Crossbeam, a famous partner ecosystem platform for relationship data, and Impartner, the fastest-growing and most award-winning provider of reseller and partner management technology, announced their strategic merging. By providing organisations with never-before-seen options to optimise their partner ecosystems and spur higher revenue development, this ground-breaking integration represents a critical turning point in the partner management environment.

 

A smooth connection between PRM and PEP is made possible by Impartner's cooperation with Crossbeam, which brings together two market leaders in their respective fields. Businesses can now get a complete picture of their partner networks, spot untapped opportunities, and foster deeper ecosystem stakeholder collaboration by fusing Crossbeam's unmatched data insights with Impartner's powerful PRM capabilities.

 

"A good use of technology simplifies things related to workforce and workflow," said Adam Michalski, Vice President of Ecosystems at Crossbeam. "Integrating Crossbeam and Impartner into partner ecosystems will increase productivity for many of our mutual customers, allowing them to focus on building bigger, stronger, and more profitable relationships."

 

"We are excited to join forces with Crossbeam, a leader in ecosystem-led growth, to revolutionize the way organizations manage and leverage their partner ecosystems," said Gary Sabin, VP of Product, Impartner. "This integration empowers businesses to unlock the true value of their partnerships, fuel collaboration, and drive mutual success. Together, Impartner and Crossbeam are transforming the partner management landscape."

 

Impartner and Crossbeam customers from all across the world can now use the integration.