To support one lakh women-owned small companies in India, Airtel Payments Bank has joined together with Frontier Markets and Mastercard. Through Frontier Markets' Meri-Saheli platform, the 'She Leads Bharat:Udyam' program will allow these enterprises, which are situated in Rajasthan and Uttar Pradesh, to upskill their employees and profit. Out of these, 10,000 female small business owners would be able to expand their operations and add a new revenue stream by signing up to be Business Correspondents (BCs) with Airtel Payments Bank.

 

Airtel Payments Bank CEO Anubrata Biswas said, "Taking our commitment forward to empower women in rural India to embark on their entrepreneurial endeavours, we are collaborating with Frontier Markets and Mastercard on She Leads Bharat:Udyam".

 

The project will be financed by the Mastercard Impact Fund, which will contribute money and the Center for Inclusive Growth's global expertise to open up networks, technologies, and resources for women-owned small companies. According to Ari Sarker, the president of Mastercard for Asia Pacific, more women are starting businesses and entering the workforce in India, which is boosting the country's economy.

 

"When these business owners can access credit and digital tools, they can keep expanding and become more resilient," Sarker added.

 

The second-largest payment processing company globally is Mastercard Inc. It provides a variety of payment-related services and the processing of payment transactions. Purchase, New York serves as its corporate headquarters.