The second-largest telecoms company in India, Bharti Airtel, has introduced Airtel IQ Reach, a ground-breaking self-serve marketing communications platform that enables businesses to generate targeted consumer engagements through tailored messages. According to the company, Airtel IQ Reach is a user-friendly platform that will help small and medium-sized enterprises communicate with target clients in a cost-effective manner using prepaid pay-as-you-go plans.

 

“Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution," said Abhishek Biswal, Head – Digital Products & Services, Airtel Business.

 

This self-serve portal will be a one-stop location to enable businesses, especially emerging businesses, to have complete control over the execution of their campaigns. By logging on to a single portal, users can quickly and easily create customized messages, upload or choose their target audiences, schedule their messages, and, in the end, track the success of their campaigns.

 

The technology will also provide thorough statistics in real-time on a unified dashboard, allowing companies to assess the success of their marketing initiatives. Small and medium-sized enterprises would benefit from Airtel IQ Reach's assistance in overcoming important issues related to creating marketing campaigns, such as choosing the appropriate audience, monitoring the success of the campaign, and controlling different channels for audience outreach.